I need to apologize to a lot of people. In the 90’s , I would always recommend GE to my clients. The company was making money hand over fist. Owning shares of GE was like owning a mutual fund: industrial stuff, medical equipment, insurance, financial services, plastics (Benjamin?), all kinds of shit. And Jack Welch! A brilliant friggin’ manager! How can you lose? It was an awesome company.
Neutron Jack retired. But not to worry, the new boss, Jeff Immelt was groomed and ready. When Immelt took over in 2001, GE was a $48 stock. Today it’s barely $18. Thanks to GE Capital and the Financial Crisis of 2008-2009, the stock got as low as $6. When the financial world was coming to an end, I got in touch with GE’s investor relations department and they were helpful enough to send me price history data on the stock going back to 1901. The last time the stock got that low was at the beginning of the Great Depression. Owning GE was like owning a fund. Not a mutual fund, though. It was like owning a very high octane hedge fund that’s managed by a bunch of assholes. Interestingly enough, during Welch’s tenure the financial services segment of the business was responsible for 40% of all revenues.
What happened to turbines, and plastics, and R and D? Ah, a lot of those businesses weren’t profitable. Over the course of two decades, Welch shut a lot of them down shedding 110,000 employees in the process. He also said that “…shareholder value is the dumbest idea in the world.” Ironically, Fortune Magazine crowned him “Manager of The Century” in 1999. Hmm. Disdain for shareholder value. A $48 stock that’s now an $18 stock. Manager of the century my ass.
Basically, though, I’ve come to realize that Jack Welch is an asshole. It’s not necessarily his management style. It’s just who he is. A good clue as to why he feels the way he does about shareholder value would be to look at his marital history. Welch did the predictable, big American company, upper level manager thing as soon as he got to the where he wanted to be: he dumps the first wife that raised the children and followed him around to all the shitty transfers in backwater towns and marries the M and A attorney who, surprise, he’d been banging. Absolutely typical. Is this a course they teach these dickheads in business school? Sadly, my sister in law is going through same experience only her soon to be ex-husband (a lower, upper level guy at a large American manufacturer) was shtuping some skank in accounting. Fishing off of the company dock. Hopefully, he’ll get shit canned after the settlement. The upside is that I won’t have to listen to his bullshit during the holidays.
Back to Jack. When wife number two outlived her usefulness, he traded her in for wife number three: Suzy Wetlaufer, the editor of the Harvard Business Review who was doing a profile on Welch for the magazine. Maybe she’s Jack’s soul mate. Prior to Welch, Suzy, according to a trashy but great story in New York Magazine, was purportedly boinking Jaques Nasser during his tenure as Ford CEO. She was doing a profile of him for the Harvard Business Review. Shocker. Prior to that, it was a 22 year old editorial assistant. I guess Welch was the one who was dumb enough to marry her. Jane, the second wife, is said to have walked away with $180 million. That’s some expensive poo nanny.
Now, this lovely couple has a reality show on CNBC called “It’s Everybody’s Business with Jack and Suzy Welch”. The premise is that Jack and Suzy help a team at a well known company solve a particular problem. That sounds great and all, however, the show is really a 30 minute infomercial for the particular brand they’re working with. The first one was Hertz, then Pepsi, and the most recent was Dominos pizza. So, to me, the message says “…rent a car, drink a Pepsi and eat a slice of crappy pizza while you drive the rental car.” It’s an annoying show hosted by annoying people. He looks and sounds like a character that never quite gelled for J.R.R. Tolkien. She looks like a giant praying mantis. Maybe she’ll eat Jack’s head on the season finale.
In addition to the T.V. show, GE pays Welch $8 million a year. For what? To not drive the stock from $18 to $4? Look, Jack, the shareholders were YOUR boss. Your disdain for shareholder value reflects how you really are. You really don’t care about anyone but yourself and whatever you may be tapping at the time.
So, to clients that bought GE between $48 and $23, I’m sorry. I truly am. My work should have been better. Welch ditched wife number one six years after taking the wheel. From what I can tell, Jeff Immelt has the same wife he had 10 years ago when he took over. He’s already beat Jack by 66%. Maybe it’s a buy at this level.